Good Goods And Value Proposition

Hopefully this grows and continues! Fascinating trend.

La Paz Group

Some unusual news in tough times, about consumers spending more even when they have less, if the product speaks good:

Sales of ethical goods and services have increased despite the recession, growing to more than £47bn last year.

Since the onset of the economic downturn five years ago, the value of ethical markets from Fairtrade products and green energy to free-range and sustainable food has grown from £35.5bn to £47.2bn, according to a report produced by the Co-operative Bank.

The annual ethical consumer markets report shows that sales in the sector have grown from £13.5bn in 1999.

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